India increased its brand value & become the 7th nation in the top 20 countries. India increased its brand value by 32% & it values upto $2.1 billion. US remains at the top with valuation of $19.7. China & germany are at 2nd & 3rd position as per the annual report on world's most valuable nation brands.
The UK is at 4th, Japan is at 5th & France is at 6th on this list.
India & France moved up by one position in this list.
However, the surge of 32 per cent in India's 'nation brand value' is the highest among all the top-20 countries on the list.
China has retained its second position despite a decline of one per cent in its brand value to $6.3 billion.
China has retained its second position despite a decline of one per cent in its brand value to $6.3 billion.
The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The Gross domestic product (GDP) is used as a proxy for total revenues.
The report also said that India's 'Incredible India' slogan has worked well, while Germany suffered due to the Volkswagen crisis.
The report also said that India's 'Incredible India' slogan has worked well, while Germany suffered due to the Volkswagen crisis.
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